| Karen Attwood | Freelance Jounalist and Consultant

I'm a freelance feature and travel writer and news and business journalist based in London.
I was a staff writer at the Independent, where I was a business specialist, and the Press Association, the UK's national news agency, where I covered breaking news on everything from crime and politics to showbiz and the Royal Family.

My work has been published in the Independent on Sunday, the Daily Mirror, the Daily Mail, BBC online, the Times, the Daily Telegraph, the Financial Times, the Daily Express, the London Evening Standard, City AM, Cosmopolitan, M magazine, Mainichi newspaper, Global Reinsurance and Arabian Insurance Review. I currently write the news pages for Waitrose Weekend where I specialise in food news.

I am passionate about learning about different cultures and languages. I speak Japanese and French and have lived in Tokyo, Kyushu, in southern Japan and Paris. I have also spent time in the Middle East where I helped to launch the National, the first newspaper in Abu Dhabi, as a senior feature writer, before moving to glitzy Dubai as a stringer for UK papers.

I also work as a media consultant and advise companies and PR teams on campaigns, launches and press releases and as a media trainer, training PRs and business executives in the best way to deal with the press. If you would like further information on this, or would like to attend one of my training days or would like to commission me, please drop me a line.

Finally, I am the author of English Shaun, a memoir, which is available on Amazon.

Media Training

Written by Karen Attwood
Sunday, 16 January 2011 22:01
Karen Attwood runs in-house media training sessions for everyone from PR professionals to business executives with no prior media experience. Here are some testimonials from courses Karen ran recently with fellow journalist Louise Barnett: I've been doing PR for the best part of twenty years but still found it incredibly useful to get fresh and bang up to date information from you both. It has also really helped consolidate some ideas we've been working on for existing clients and some ideas for new business approaches. You sometimes get so bogged down in the day to day you can't see the wood for the trees and end up missing potentially good client stories that are staring you straight in the face, so the day left me feeling really positive and invigorated about going back to clients and suggesting some new ideas. It was superb content, really useful and I loved meeting you both. I have been on a couple of meet the journalist days before, but yours has definitely been the best experience by far. Sarah Turrell, Intelligent Profile I thoroughly enjoyed the day. Was nice to have advice from people in the business rather than consultants just talking to you with their pitch all day on what they think you should be doing. For me the day reaffirmed the basics of good PR practice. Michelle MacMillan, Baring Asset Management The executive media training day covers Being a successful pundit What news journalists want - how to get your story in the nationals. How to make your comment stand out from the crowd The PR training day covers What makes national newsrooms tick: the newsroom day. What news journalists want - how to get your story in the nationals. How PRs can successfully pitch stories to busy specialists. Press release workshop: how you can give your press release the edge and save it from the delete button. Journalists’ top bugbears. Karen Attwood Freelance Journalist \| www.karenattwood.co.uk \| This e-mail address is being protected from spambots. You need JavaScript enabled to view it \| +44 (0)7896271911
Last Updated on Thursday, 01 December 2011 15:26